BUSINESS PLAN

OWNERS:
Business Name:
Address:
City, State, ZIP:
Telephone:
Cell Phone:
Fax:
Email:


I. TABLE OF CONTENTS

I. Table of Contents    [page 1]
II. Executive Summary    [page X]
III. Business Description    [page X]
IV. Market Analysis    [page X]
V. Marketing Plan    [page X]
VI. Operations and Management Strategy [page X]
VII. Competitive Analysis    [page X]
VIII. Development Plan    [page X]
IX. Financial Statements    [page X]
X. Attachments    [page X]


II. EXECUTIVE SUMMARY

Even during a down economy, people need a caffeine fix. Coffee drinks remain an affordable pick-me-up and morale booster during the word day, as well as during leisure time. To that end, we intend to open {name of shop}, which will be a coffee shop that will sell {coffee drinks, coffee beans, and any retail products, etc.} We will provide our customers with excellent service in a {type of atmosphere you intend for your shop to have}.

Our customers will be {kind of customer to whom you will market your goods} in {type of environment your shop will offer, along with what kind of employees will be there to help}.

We are seeking {money amount} for {purposes for the funds}. We believe we will be profitable within {amount of time} because the shop will {what you intend to do with the shop to ensure the profit}.


III. BUSINESS DESCRIPTION

{Name of shop} will be in the food service industry, {as well as in the retail industry, if you intend to sell things like mugs}. We know that coffee is something people will always need, or at least always convince themselves they need, and we will be able to offer a quality product at a  fair price because {reasons your product can be reasonably priced}.